Retail News & Insights - Retail TouchPoints
WEBCultureverse: Creating Virtual Experiences with Intention and Impact. Experience Insiders. 9 months ago. Retail news, industry trends, business news and reports for retail executives covering customer experience, store operations, machine learning, digital commerce - Retail TouchPoints.
A Fresh Look at In-Store Sampling - Retail TouchPoints
WEBOct 29, 2009 · In-store sampling drives brand franchisetrial and sales. The sampling was found to have a significant impact for the parent brand of the sampled products with +107% average sales lift on the day of event and +21% average sales lift after a 20 week period. The average cumulative trial for the brand franchise was +19% over a 20 week period.
Retail in the Metaverse - Retail TouchPoints
WEBJun 20, 2022 · Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods. Savvy retailers will profit by linking brand pages from their metaverse location to existing websites. But before you buy real estate in the metaverse ...
Driving the Food Retail Customer Experience with IoT Sensing-as-a ...
WEBJul 13, 2022 · The integrated use of IoT Sensing-as-a-Service tools throughout food retail facilities provides the operational visibility, real-time product traceability and data-driven decisioning needed for a consistent consumer experience. By combining IoT automation with the power of AI-driven prescriptive analytics, organizations can take proactive steps ...
Retail Crime on the Rise: Expert Advice on How ... - Retail …
WEBSep 8, 2022 · Retail crime is on the rise, and it’s affecting companies of all sizes. The National Retail Federation (NRF) estimates that organized retail crime cost stores an average of $1 billion in sales in 2020, up more than 50% over the last five years. Additionally, a Business.org survey of small business owners found that 89% of small …
2020 Omnichannel Benchmark Report: How COVID is Reshaping …
WEBVirtually all retailers aspire to provide coordinated, customer-centric experiences no matter how many channels a consumer uses — even if retailers’ aspirations don’t always match their achievements. The savviest omnichannel retailers are able to exploit the specific capabilities of each touch point — brick-and-mortar stores, online and mobile — to …
NRF 2021: Learning from Nordstrom, Target and Others’ Best-in …
WEBJan 13, 2021 · Learn from Nordstrom’s omnichannel mix: Nordstrom emerged as the top-ranked retailer in the study thanks to years of investment and experimentation, and while few retailers can match its customer-first approach, anyone can adapt its overall strategy for melding online and in-store commerce; Customer support starts at shoppers’ initial …
Retailers Use Social Media To Build Communities And Strengthen …
WEBSocial media has evolved into more than just another advertising channel for retailers to showcase their products. In addition to solidifying their relationships with existing customers, retailers are increasingly using social media to attract new buyers. More than half (55%) of retail leaders have successfully expanded their customer base using social media, …
Scams Retailers Should Be Watching Out for This Spring — and …
WEBApr 22, 2022 · For many, the spring season brings in a fresh start. Whether it’s seeing the snow melt or cleaning out a closet, the changing of the seasons brings in space for individuals to reflect. For businesses, the spring season brings similar opportunities to reflect on how to solve problems and ensure growth. The bottom line is, […]
How Edge Computing Enables the Retail Store of the Future
WEBJul 12, 2023 · Edge technology gives retailers greater insight into what they have in their inventory, cutting down on stockouts and providing real-time insight into the best-selling items. Sensors, such as RFID tags, are attached to each product and communicate immediately when an item leaves the shelf. By continually assessing and updating stock …
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